The weavers of Andra Pradesh

We invite you to the exhibition "Weavers of Andra Pradesh", on 12th February, 2011 at Inorbit mall. We exhibit photographs and the actual products.

Date: 12th - 13th Feb, 2011

Venue: Inorbit mall, P1 lobby

Timings: 11am - 9pm, all day

Event Brief:-

We are proposing an awareness event at Inorbit mall to promote hand-loom products. This is a very unique event, as we are doing an exhibition of photographs along the staircases - where people can walk up and see some interesting photographs of weavers.

Description:-

EDEDAA is organizing a two-day event to promote hand-loom products, produced by Chenetha Color Weaves, in the premises of Inorbit mall. Chenetha Color Weaves was started with a mission to become a weavers owned company and has weavers on its executive board. All proceeds of all sales would go towards the cause.

We plan to promote handlooms in a very unique fashion - using photographs of people engaged in the weaving process displayed along the staircases. All the way along staircases from P2 (parking 2) to P1-lobby, we are putting up photographs on process of weaving and lighting them up with LEDs.

We believe that driving awareness about various aspects of hand-loom creation – such as the tedious production process, the lifestyle and economics of the industry, etc – would lead to better appreciation of the products.

People :-

• Interior consultancy by Pankaj Acharya (www.tiastudio.com)
• Executed by Naval Saini (www.ededaa.com) and Anusha & Vijay (architecture students)
• Handloom stall by Chenetha Color Weaves (www.chenethaweaves.com)
• Curated by Lakshmi Prabhala
• Photographs by V.Murali, Asra Shaheen, Sarath Chandra, Khadar Mohiddin, Ashwini Vaidya and Adarsh Padegal
• Graphics by Ruchi Agarwal
• Special thanks to Nirmala Tammineni (Livelihoods Worker), Mayur Gada (Animator & Entrepreneur)

About EDEDAA:-

EDEDAA does art and photography exhibitions along staircase walls. We encourage people to take stairs and take interest in green & healthy ways of living. We are very actively involved in CSR also. More information at www.ededaa.com .

For more information - drop a mail to info at ededaa dot com / navalnovel at gmail dot com ...

The first exhibition affair

On 30th October, EDEDAA did an art exhibition in Jayabhery silicon towers. I was expecting it to be a small affair, with approx 20 children paintings and limited professional photographs. But seems like, Mr.Manmohan got his friends Pooja from Tessori store to help out and this is what happened :-

1. We had photographs exhibited by Lakshmi (Prabhala) and we conducted some questionnaire based experiments with them.
2. We also had a lot of exhibits from Tessori (ofcourse) which made our exhibition really colourful
3. We about 20 children paintings - which were really commendable
   

We had so many paintings that initially it was almost difficult to fit all of them in there. But then when we got the show going, everybody was having a good time...

We conducted a questionnaire based (qualitative) experiment with Lakshmi's photographs. We wanted people gather data on, (1) How involved are people in arts (2) Does knowing the artists perspective increase the arts pleasure for people and (3) How arts affects people. At the same time, we also wanted people to experience art (in a relatively short duration) and consider the benefits of our products. We were able to achieve our goals to some extent.

Eight (8) people took part in the questionnaire. Not everyone completed all the sections. We got quite interesting results (ie. useful ones).

1. All of our subjects considered themselves naive to art world
2. 6/8 were interested in arts
3. 6/8 people see possibility to learn from art world
4. 7/8 people said that the art-piece they appreciate had an emotional element to it
5. 6/7 people said that they liked the artwork better after reading a description from the artist
6. 5/5 people said that they relate better with arts when in negative emotions

The children section was a lot of fun too. We had put scrap books in front of each paintings, so that people could provide their feedback. While grown-ups did a fair bit of scrapping, the youngsters were lot more enthusiastic to rate their peers.

Overall, I am very happy with the way the first event for EDEDAA got conducted. It literally could not have been done without, Mr. Manmohan, Pooja, ILP Volunteers and Lakshmi.