The weavers of Andra Pradesh

We invite you to the exhibition "Weavers of Andra Pradesh", on 12th February, 2011 at Inorbit mall. We exhibit photographs and the actual products.

Date: 12th - 13th Feb, 2011

Venue: Inorbit mall, P1 lobby

Timings: 11am - 9pm, all day

Event Brief:-

We are proposing an awareness event at Inorbit mall to promote hand-loom products. This is a very unique event, as we are doing an exhibition of photographs along the staircases - where people can walk up and see some interesting photographs of weavers.

Description:-

EDEDAA is organizing a two-day event to promote hand-loom products, produced by Chenetha Color Weaves, in the premises of Inorbit mall. Chenetha Color Weaves was started with a mission to become a weavers owned company and has weavers on its executive board. All proceeds of all sales would go towards the cause.

We plan to promote handlooms in a very unique fashion - using photographs of people engaged in the weaving process displayed along the staircases. All the way along staircases from P2 (parking 2) to P1-lobby, we are putting up photographs on process of weaving and lighting them up with LEDs.

We believe that driving awareness about various aspects of hand-loom creation – such as the tedious production process, the lifestyle and economics of the industry, etc – would lead to better appreciation of the products.

People :-

• Interior consultancy by Pankaj Acharya (www.tiastudio.com)
• Executed by Naval Saini (www.ededaa.com) and Anusha & Vijay (architecture students)
• Handloom stall by Chenetha Color Weaves (www.chenethaweaves.com)
• Curated by Lakshmi Prabhala
• Photographs by V.Murali, Asra Shaheen, Sarath Chandra, Khadar Mohiddin, Ashwini Vaidya and Adarsh Padegal
• Graphics by Ruchi Agarwal
• Special thanks to Nirmala Tammineni (Livelihoods Worker), Mayur Gada (Animator & Entrepreneur)

About EDEDAA:-

EDEDAA does art and photography exhibitions along staircase walls. We encourage people to take stairs and take interest in green & healthy ways of living. We are very actively involved in CSR also. More information at www.ededaa.com .

For more information - drop a mail to info at ededaa dot com / navalnovel at gmail dot com ...